Consumer goods are products that are manufactured for use of individuals and sold through retail outlets. This sector includes companies involved with clothing, food production, beverages, automobiles and even electronics. Companies in the consumer products industry are often increasingly looking to expand geographies and reach out as far as possible. There is a need to continuously innovate the business models that cater the consumers needs. In this era of digital technologies companies need to innovate both in terms of new technologies and business models. Digital technologies impact will be more important in the coming years.